Revolutionizing
Video Production with AI
Aive and Meta's Llama 3 Transform Enterprise Video Production
- Client: for Aive’s clients with LVMH, L’Oréal, Stellantis, Craft and more.
- Transformation: Integration of Meta's Llama 3 for advanced language processing in video automation
- Use Case: Automated video post-production and content optimization
Video content is the dominant force on the internet, accounting for over 82% of all traffic, and the demand for creative, tailored videos is growing exponentially across industries. However, the manual processes traditionally involved in video post-production—such as trimming, editing, and localizing for different platforms—are costly, time-consuming, and often require significant creative manpower. Recognizing this, Aive, a pioneering AI company based in Paris, developed its innovative Multimodal Generative Technology (MGT) to automate and optimize video production workflows.
Business Challenge
Context
Companies across sectors are increasingly relying on video for advertising, marketing, and internal communications. However, adapting content for various platforms, formats, and audiences is both resourceheavy and complex. Enterprises need a solution that can quickly and efficiently produce high-quality, on-brand videos that are ready for multi-platform distribution.
Need
Automate the video post-production process to reduce time, cost, and complexity while maintaining creative quality and brand safety. Key capabilities required include:
- Video summarization and smart clipping
- Automated format adaptation (e.g., vertical, square)
- Multilingual subtitling and localization
- Data-driven creative analysis
Existing Solution
Current solutions like Adobe and other manual editing tools lack the AI-driven automation necessary for largescale, multi-format video production. These tools require skilled professionals, significant time investments, and do not provide advanced capabilities like real-time content optimization or data-driven creative feedback.
Solution Approach
Combining MGT with Meta’s Llama 3: Aive’s solution to these challenges lies in its MGT platform, which integrates Meta's Llama 3 — an advanced open-source language model
Llama 3 enhances MGT’s ability to process and understand the natural language content of videos, enabling precise summarization, automated narrative generation, and contextual understanding, which is critical for producing engaging video content.
Step-by-Step Process
- Data-Driven Video Analysis: When a video is uploaded to the Aive platform, MGT converts the visual and audio elements into data. Llama 3 plays a pivotal role in analyzing the linguistic components, ensuring accurate and relevant moment and scene description.
- Creative and Contextual Adaptation: Utilizing the description generated by Llama 3, we improve the narrative understanding of the content. MGT automatically suggests creative edits based on the description of the moment or scene, such as shortening a one-hour TV show into a ten-minute engaging summary or adapting a commercial for different social media formats. These adaptations maintain the video's narrative integrity and brand messaging.
- Human-in-the-Loop for Quality Assurance: While the AI handles most of the heavy lifting, Aive incorporates a human-in-the-loop mechanism to ensure that the creative output aligns with the client's unique needs and quality standards. This collaborative approach ensures a balance between automation and human creativity.
- Scalable, Secure, and Customizable AI: Aive’s platform, powered by Llama 3 hosted locally, offers extensive customization options to meet specific business requirements with impermeability of customer data preserved. The integration ensures secure data handling, maintaining client confidentiality while delivering scalable and repeatable results.
Technical Integration of Llama 3 in MGT
The integration of Meta’s Llama 3 into Aive's MGT technology brings significant enhancements to video post-production automation. Unlike conventional AI models, Llama 3 is integrated as a core language understanding engine within MGT, enabling nuanced analysis and generation of video content.
- Language Processing and Summarization: Experience the power of Llama 3, now at the core of our creative video analysis engine. With this cutting-edge technology, we can capture and describe every moment and scene with unparalleled precision. These enhanced descriptions strengthen our contextual analysis, refine searches, and provide a deeper overall understanding of video narratives. With Llama 3, dive into your content like never before.. This function is particularly critical for adapting long-form content (like interviews or TV shows) into shorter, platform-specific versions without losing the essence or context of the original material.
- Creative Data Enhancement: Llama 3 also contributes to enhancing the Creative Score—a unique feature of Aive’s platform that evaluates video content for its effectiveness across various channels. By understanding the subtleties of language, tone, and context, Llama3 enables MGT to suggest highly targeted creative improvements, ensuring videos are optimized for both performance and engagement.
- AI Model Orchestration: Llama seamlessly integrates into our innovation strategy, delivering an advanced understanding of video transcripts and adding a new dimension to our Multimodal Generative Technology (MGT). With this advancement, our Meta Modeling approach harmoniously combines the analysis of audio, transcripts, and images, offering a revolutionary and comprehensive perspective for total content immersion.This collaborative model environment ensures that each component contributes optimally, enabling a holistic approach to video content creation and adaptation.
Outcomes
- Efficiency: Reduced video post-production time from weeks to minutes.
- Cost Savings: Significant reduction in costs by automating repetitive tasks, cutting down from thousands of euros per video to a fraction of the cost.
- Scalability: Ability to produce high-quality, brand-safe video content at scale for multiple platforms.
- Customization and Control: Enhanced security, explainability, and control over content creation, meeting enterprise-grade requirements.
Future Plans
Following the successful integration of Llama 3, Aive is poised to scale its AI-driven video platform further, exploring additional use cases across different industries such as entertainment, advertising, and education. The collaboration with Meta represents a significant step forward in making video production smarter, faster, and more adaptable to the evolving digital landscape.
“This partnership is a game-changer in the video production industry. By integrating Meta’s Llama3 into our MGT platform, we’re enabling a level of creativity and efficiency that was previously unimaginable. This is just the beginning of what we can achieve together.”
Olivier Reynaud, CEO of Aive.
